Founded in 1990, Grey Matter is a Sheffield-based digital marketing and brand agency with a passion for launching, rejuvenating and propelling brands. Our goal is to create lasting and meaningful relationships between our client’s brand and their audience through distinct brand experiences.
There isn’t a simple or straightforward one-size-fits-all formula for success. From startups just finding their feet in business, to well established companies with decades of brand history, Grey Matter shape our team and process around each client and their requirements. Each assignment is unique, and should be measured against an individual set of objectives and needs.
We are based in Sheffield and have learned to design for real people. Finding insight in the lifestyle of your customers is the core to our brand design approach. In addition to helping you achieve your internal company goals, we keep an eye on who your customer is and who you want them to be in the future.
Discovering the brand essence of a company can be challenging. By working with you and keeping communication open, honest, and transparent, we ensure the process is always focused and fun.
If you’re in Sheffield. Use Grey Matter.
The Creative Agency.
A brand lives way beyond a logo and strapline. The brand experience can cover everything from your marketing collateral and product packaging to your digital assets, messaging, and even the total experience of customer service. We use our design approach and philosophy to extend the brand to the customers you need most.
Brands in every industry have one thing in common: the need to build meaningful relationships. But how do we go about it? We believe that what really matters is what lies underneath. It’s about authentically connecting with people’s emotions and aspirations. It’s about making their daily lives better — at work, at home, and in the world.
At Grey Matter, we call this the ‘Common Thread’ and we’ve been building brands this way for nearly three decades. We start by uncovering people’s desires and expectations and finding ways to authentically engage with them. We create beautiful, thoughtful design that taps into human emotion and brings out the unique characteristics of every brand.
As a creative digital marketing agency, we do the thinking for you. Our very existence is to design superb marketing literature, advertising, exhibition stands and websites for you to support your marketing goals.
Use your head. Use Grey Matter.
The Creative Agency.