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The start of Channel 4’s Bake Off always makes us feel autumn-y here at Grey Matter. It also marks the time of year when you can really get a head start on planning next year’s marketing mix. And why not use the Bake Off as inspiration? Afterall, baking the perfect cake isn’t all that different to creating and delivering the perfect marketing m …
Are you always being asked by your manager or CEO to improve your company’s SEO? Are you scratching your head, hiding under your desk and wondering where on earth you should start? With half of internet searchers clicking on the first or second result, and 90% of searchers not getting beyond the first page of results, SEO absolutely should be on yo …
We won’t be the first branding agency to tell you that a brand is more than just a logo. More than a colour palette and more than your carefully crafted marketing messages. Your brand runs deep into the bones of your business, and as we’ve blogged about bef …
When Roger Federer stepped on to centre court this Wimbledon sporting the Uniqlo logo, his $300 million deal with the brand earned almost as many column inches as the tennis. It isn’t hard to see why a clothing brand would seek association with a sportsman as celebrated a …
Whether it is Jesse Lingard’s two packs of toothbrushes or a morale-boosting video tactically posted on the morning of England’s …
As we approach summer, we hit the exhibitions and events season. Despite marketing – and the world in general – becoming more and more focussed on digital, for many businesses, exhibitions and trade shows still offer prime marketing opportunities. In fact, your digital marketing efforts go …
The Made in Sheffield mark is synonymous with quality, heritage and authenticity. Tomorrow the Grey Matter team will be celebrating amongst businesses that epitomise these traits at the READ MORE …
If only finding your perfect creative agency in Sheffield was as easy as finding your next date. Nowadays, it’s all about swiping left or right. But, when it comes to shortlisting partners for your next creative project, the old-fashioned rules of dating apply. What’s your type? Like businesses, agencies come in all shapes and s …
We have seen and built many, many websites in our time. In fact, Grey Matter has been delivering web design in Sheffield for almost as long as the world wide web has existed. Whilst lots of businesses in the city are flourishing online, some still aren’t getting it right. This ke …
This week our digital guru, Brendan Hampsey delivered a marketing automation masterclass at Sheffield’s Digitalista Summit, to delegates from small and medium sized businesses across the city. With technology moving at pace, the event …
